A different kind of success in life, work, and business

Live and work on your own terms

Change the status quo


If the status quo in your life, work, or business leaves you feeling unfulfilled and you find yourself questioning if the conventional definition of success is still what you want or if there is something different that would be more fulfilling and meaningful to you, Outside of the Circle is for you. 

Outside of the Circle's mission is to help people live and work on their own terms in a way that is fulfilling and meaningful to them. And that means choosing to step outside of the circle of the status quo and choosing change.

We offer online and in-person events and are a global community. To get notified the next time an Outside of the Circle event is happening, sign up to receive email updates. 


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The Next Chapter

Design Your Life. Redefine Your Work. 

Central to the work of Outside of the Circle is our main program, The Next Chapter: Design Your Life. Redefine Your Work.

It is made up of two parts:

Part 1  - The Next Chapter: Design Your Life, Redefine Your Work.

You will learn a step-by-step process to step outside of the circle of the status quo, redefine what success means to you, design your next chapter, and develop a clear plan to get from where you are to where you want to go. You can find more details here. 

Part 2 - Change in Action

Next, you will learn how to turn the next chapter and plans that you have designed into action and reality. You will learn a practical process to create the changes necessary to achieve the specific outcomes you want to make happen successfully. You can find more details on the Change in Action process here. 


Ali Davies - Founder of Outside of the Circle

Change Strategist, Consultant, and Coach - specialising in the human side of change 


Ali has been a design approach to her life, work, and business since she left her corporate career in 2001. She was driven by a desire to live and work on her own terms, by her own definition of success, in a way that feels fulfilling and meaningful. 

She created Outside of the Circle to connect a global community of like-minded people who want to step outside of the circle of the status quo and create change in their own life and work. Supporting and helping each other succeed and thrive is what we stand for. 

In addition, Ali is a Change Strategist, Consultant, and Coach specializing n the human side of change. With over 30 years of experience in personal, professional, and organizational change and development, she teaches people how to create change to achieve the specific outcomes that matter most to them. 

Prior to 2001, she enjoyed a 14 year corporate career in large organizations, including Coca-Cola and Pepsi UK distributors, managing large complex change projects and leading teams to improve performance, achieve goals, and transform results in Supply Chain Management and Customer Services.

Learn more about Ali and her work

"Ali’s expert coaching on change strategies have helped me enormously as I grow my business. Her insight into the beliefs and behaviours we have, how they impact our actions, and how we can create new habits to change these, has allowed me to make a fundamental mindset shift and take bold action in my business. I would highly recommend her." - Hayley McKenzie (CEO, film/TV industry)

"Having worked closely with Ali, I can only say everyone needs a mentor like her!  I like practical solutions to real issues and Ali helped all who attended the program find theirs." - Claire Graham (business owner and PR Consultant)

"Ali is a very inspiring lady. I attribute my successful departure from corporate life and the creation of my own business to Ali’s expert coaching. Her own experiences from the business world ensure she is very in touch with the needs of her clients whilst her understanding of personal development techniques mean that she is also an expert guide for clients making changes in their private life.  - Samantha Jung-Fielding (business owner)


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