Professional Bio

Ali specialises in the human side of change. She teaches people how to create change to achieve the specific outcomes that matter most to them.

With over 30 years of experience in personal, professional, and organizational change and development, Ali created Change in Action, a process that teaches people how to get to where they want to be in their life, work, or business. 

In addition, she is the Founder of Outside of the Circle, which teaches people who want more fulfillment and meaning in their life and work how to step outside of the circle of the status quo, design their next chapter, and create the changes necessary to get from where they are to where they want to be.

Outside of the Circle is also a global community and movement for those who have lived and worked by the conventional definition of success for a long time but now want to redefine what success means to them so that they can live and work on their own terms, by their own definition of success. 

Prior to this, she enjoyed a 14 year corporate career in organizations like Coca-Cola and Pepsi UK distributors managing large complex change projects and leading teams to improve performance, achieve goals, and transform results in the areas of Supply Chain Management and Customer Services.

Why Ali specialises in the Human Side of Change  

Many people find creating and navigating change difficult and uncomfortable.

Many don't have an effective process to integrate the practical and logistical side of change with the human side of change (things like the right behaviours, habits, mindset, and emotions) to get them from where they are to where they want to be.

They focus on what they need to do and overlook who they need to be. That can keep them stuck or sabotage their progress and results. 

Ali believes no one should miss out on achieving what matters most to them because they find creating and navigating change difficult. 

Her mission is to use her decades of experience to help people create and navigate change easier, faster, and for it to feel less of a struggle so that they can achieve the specific outcomes they want.  

Ali knows first hand what it takes to create change successfully. In addition, to helping individuals and organisations create and navigate change to achieve specific results for decades, she has made many significant changes in her own life, work, and business over the years and continues to do so as she designs each new chapter.

My personal story

On January 1st, 2000, I embarked on a journey to change my life and work. I had a great 14 year career in the corporate world but living and working by the conventional definition of success didn’t feel that fulfilling or meaningful to me anymore. 

I decided to create my own definition of success, design the next chapter of my life and work around that, and create and navigate the changes necessary to turn it into reality. In 2001 I left the corporate world to run my own business (a long held dream). I left the UK to live in Ireland for seven years and then moved to Canada in 2013 and eventually became a Canadian Citizen.

I now live on an island near Vancouver on the West Coast of Canada. Island life allows me to live and work on my own terms, by my own definition of success. There have been many other personal and professional changes over the years too and I continue to take a design approach to all areas of my life and work for each new chapter.

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