With over 30 years experience, Ali Davies specialises in helping people create change to achieve what matters most to them using a process that combines practical design and change strategies with the right behaviours and habits to achieve specific results.  

For the last 18 years, Ali has been a Change Consultant, Strategist, and Coach specialising in the human side of change, performance, and results. She has worked with private clients, groups, and organisations in several countries around the world.  

Prior to setting up her Consultancy and Coaching agency, she spent 14 years in large corporate organisations, including Coca-Cola and Pepsi UK distributors. During her 14-year corporate career, her leadership roles included managing business operations and major change projects in Supply Chain Management, Logistics, and Customer Services, and leading teams to improve performance, achieve goals and transform results. 

In addition to her consultancy and coaching agency, Ali is the founder of Outside of the Circle - an organisation dedicated to helping women in business at midlife and beyond succeed and thrive in their life and work.  Outside of the Circle also helps organisations optimise the potential of older workers, create multi-generational integration, and age diversity. Ali is an advocate for age equality and on a mission to change negative stereotyping of people at midlife and beyond. She is passionate about supporting people at this stage of life to design their next chapter in life and work.

Ali's Mission  

One of the biggest obstacles to people achieving what matters to them lies in their ability to create change successfully. Many people struggle with creating change. Ali's mission is to change that because, often, what people want most is just on the other side of the discomfort and uncertainty of the change process. She is driven by a desire to bring more fulfillment and meaning into life, work, business, and organisations.  

Ali's Personal Story

As dawn broke on 1st January 2000, I was sat on top of my favourite mountain. As I watched the sun rising on a new millennium I decided it was time to create change to design my ideal life and work. My decision stemmed from feeling unfulfilled with the status quo in my life and corporate career.

In 2001, I left my corporate career and set up my Consultancy and Coaching Agency. Making a career change gave me the freedom to live and work on my own terms, based on my own definition of success, my values, what would be fulfilling and meaningful, and what mattered most to me.

I have moved countries twice! (from England to Ireland in 2006, and from Ireland to the West Coast of Canada in 2013). I continue to work on designing my life and work as an ongoing process as each new chapter and stage of life evolves. 



You will receive regular strategies and resources on topics related to creating change to achieve what matters most to you.


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You will receive regular strategies and resources on topics related to creating change to achieve what matters most to you.