Ali Davies 

Change Strategist, Consultant, and Coach, specializing in the human side of change. 


Ali teaches people how to create change to achieve what matters most to them and get from where they are to where they want to be. 

With over 30 years of experience in personal, professional, and organizational change and development, she created her Change in Action program to teach people exactly how to navigate the human side of change to achieve specific and tangible outcomes successfully. 

She is also the Founder of Outside of the Circle, an organization dedicated to helping people to live and work on their own terms, in a way that is fulfilling and meaningful to them. Her program, The Next Chapter: Design Your Life. Redefine Your Work., teaches people the exact steps to do that. 

Prior to this, she enjoyed a 14 year corporate career in large organizations, including Coca-Cola and Pepsi UK distributors, managing large complex change projects and leading teams to improve performance, achieve goals, and transform results in Supply Chain Management and Customer Services.

Ali can help you change your life

Change doesn't happen by chance. It happens by design.


Many people find creating and navigating change difficult and uncomfortable. This can leave them feeling stuck. Ali helps people get unstuck and on the path to achieving tangible outcomes.

From her decades of experience, she knows exactly what it takes to create change successfully in life, work, or business. And that is what she teaches people how to do.

Ali's personal story

Designing life. Redefining work. 


On January 1st, 2000, I decided to change my life and work. I had a great 14 year career in the corporate world but living and working by the conventional definition of success didn’t feel fulfilling or meaningful to me anymore. 

I decided to design the next chapter of my life and work on my own terms. In 2001 I left the corporate world to start my own business. I left the UK to live in Ireland for seven years and then moved to Canada. 

I continue to take a design approach to all areas of my life and work for each new chapter.


3 of Ali's core beliefs




The permanent pain of staying stuck is far worse than the temporary pain of creating change.



If you aren't designing your life you are leaving it to chance, and that is a hell of a gamble to take with your one and only life.



Living and working by your own definition of success is the key to a fulfilling and meaningful life.


Stay connected. Get email updates on how to get from where you are to where you want to be. 

Weekly strategies to help you create change and achieve what matters most to you delivered directly to your inbox.