With over 30 years experience, Ali Davies specialises in helping people create change to achieve what matters most to them using a process that combines practical design and change strategies with the right behaviours and habits to achieve specific results.  

For the last 18 years, Ali has specialised in the human side of change, performance, and results through her Consultancy and Coaching agency. She has worked with private clients, groups, and organisations in several countries around the world.  

Prior to setting up her Consultancy and Coaching agency, she spent 14 years in large corporate organisations, including Coca-Cola and Pepsi UK distributors. During her corporate career, her leadership roles included managing large complex change projects and leading teams to improve performance, achieve goals and transform results. 

In addition to her consultancy and coaching agency, Ali is the founder of Outside of the Circle. Outside of The Circle is an organisation dedicated to helping people who feel unfulfilled with the status quo and conventional ways of living and working to design life and work on their own terms. 

Ali's Mission  

One of the biggest obstacles to people achieving what matters most to them lies in their ability to create change successfully. Many people struggle with creating change and find it hard so they often feel stuck. Ali's mission is to help make navigating change simpler and to feel less of a struggle because, often, what people want most is just on the other side of the discomfort and uncertainty of the change process. 

Her mission is simple. It is to help people bring more fulfillment and meaning into life, work, business, and organisations.  

Ali has a particular passion for helping people at midlife and beyond design and create their next chapter in life and work. 

Ali's Personal Story

As dawn broke on 1st January 2000, I was sat on top of my favourite mountain. As I watched the sun rising on a new millennium I decided it was time to create change to design my ideal life and work. My decision stemmed from feeling unfulfilled with the status quo in my life and corporate career.

In 2001, I left my corporate career and set up my Consultancy and Coaching Agency. Making a career change gave me the freedom to live and work on my own terms, based on my own definition of success and what would be fulfilling and meaningful. 

I have moved countries twice! (from England to Ireland in 2006, and from Ireland to the West Coast of Canada in 2013). I continue to work on designing my life and work as an ongoing process as each new chapter and stage of life evolves. 

So, not only have change strategies been my life's work for over 30 years in my professional life, it is also been a big part of my personal life for the last 18 years too. I have taken everything I have learned about creating personal, professional, and organisational change over the last thirty-plus years and crafted it into my Change in Action programme to help people like you navigate the path of change successfully to achieve what matters most to you. 


You will receive regular strategies and resources on topics related to creating change to achieve what matters most to you.


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You will receive regular strategies and resources on topics related to creating change to achieve what matters most to you.