About Ali

I help people create change to achieve the specific outcomes that matter most to them. 

With over three decades of experience in the field of personal, professional, and organizational change, I specialize in the human side of change. My Change in Action process teaches people a process to get from where they are to where they want to be, personally and professionally. 

I am also the Founder of Outside of the Circle. We are a global membership and community dedicated to helping high-achieving professionals at midlife and beyond who are successful in conventional terms redefine what success means to them and create change to be successful on their own terms. We help people design their next chapter to live and work on their own terms in a way that is fulfilling and meaningful to them. 

Prior to starting my business in 2001, I enjoyed a 14 year corporate career in large organizations, including Coca-Cola and Pepsi UK distributors, managing large complex change projects and leading teams to improve performance, achieve goals, and transform results in Supply Chain Management and Customer Services.

Why I specialize in helping people create change


When people want to create change in their life, work, or business it often feels like a mountain to climb. It can feel difficult and uncomfortable. This can leave them feeling stuck.

I believe no one should miss out on achieving what matters most to them because they find creating change hard. 

That is why I created my Change in Action process. It teaches people a step-by-step process to create change successfully and get from where they are to exactly where they want to be.

My professional mission is to simplify the change process so people can get unstuck and move forward with confidence to achieve their goals. 

My personal mission is to help people create more fulfillment and meaning in their lives, work, and businesses.

My personal change story

As dawn broke on January 1st, 2000 I was sitting on top of my favourite mountain watching the sunrise start a new millennium. In that moment, I decided it was time to change my life and work. It had been brewing for some time.

I had a great 14 year career in the corporate world but living and working by the conventional definition of success didn’t feel fulfilling or meaningful to me. The significance of the dawn of a new millennium brought it to a head. It was time for change. 

I decided to redefine what success meant to me, design the next chapter of my life and work on my own terms, and figure out how to create the changes necessary to turn it into reality.

Long story short, in 2001 I left the corporate world to start my own business. A few years later I left the UK to live in Ireland for seven wonderful years. Then I moved to Canada where I now live on an Island on the west coast with my family and rescue dog, Shadow.

I now teach the process I created to transform my own life and work in my program, The Next Chapter: Design Your Life, Redefine Your Work.

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