About Ali

With over 30 years of experience in the field of personal, professional, and organizational change, Ali Davies specializes in the human side of change in life, work, and business. 

She currently runs two businesses:

She is the Founder & CEO of Outside of the Circle, which is a global, online private membership helping successful, high-level professionals redefine what success means to them and design the next chapter of life and work on their own terms. Outside of the Circle helps people create change to get from where they are to where they want to be, personally and professionally.

She has also been a Change Strategist and Coach for over 20 years. Her Change in Action process teaches people exactly how to create change to achieve the specific outcomes that matter most to them. 

Prior to starting her business, Ali enjoyed a 14 year corporate career in large organizations, including Coca-Cola and Pepsi UK distributors, managing large, complex change projects and leading teams to improve performance, achieve goals, and transform results in Supply Chain Management and Customer Services.

She has lived and worked in three countries. She is from England, lived in Ireland for seven years, and now lives on the west coast of Canada. 

Why Ali specializes in the human side of change 

Ali believes that no one should miss out on achieving what matters most to them because they find creating change hard. 

Yet, many people find creating and navigating change difficult, uncomfortable, and feels like a mountain to climb. The uncertainty can leave them feeling stuck.

Ali firmly believes that if people have the right strategies and tools, they can navigate change successfully to get from where they are to where they want to be. She uses her 30+ years of being a change specialist to help people do that. 

Her mission is twofold:

- to simplify the change process so people can get unstuck and move forward with confidence to achieve their goals. 

- to help people create more fulfillment and meaning in their lives, work, and businesses.

Ali's personal story

As dawn broke on January 1st, 2000 I was sitting on top of my favourite mountain watching the sunrise start a new millennium. In that moment, I decided it was time to change my life and work. It had been brewing for some time.

I had a great 14 year career in the corporate world but living and working by the conventional definition of success didn’t feel fulfilling or meaningful to me. The significance of the dawn of a new millennium brought it to a head. It was time for change. 

I decided to redefine what success meant to me, design the next chapter of my life and work on my own terms, and figure out how to create the changes necessary to turn it into reality.

In 2001 I left the corporate world to start my own business. A few years later I left the UK to live in Ireland for seven wonderful years. Then I moved to Canada where I now live on an Island on the west coast with my family and rescue dog, Shadow.

Get my latest strategies and updates directly in your inbox.