ABOUT ALI

I specialise in helping people create change to achieve the results that matter most to them so that they succeed, thrive, and reach their full potential in both life and work. 

With over 30 years experience, I have created a unique process and system that teaches people how to combine design principles and practical change strategies with the right behaviours and habits in order to achieve the results that matter most to them.  

Why I do what I do

I believe having the life, work or business you really want doesn't happen by chance. It happens by through a combination of design, creating change, and having the right behaviours and habits. 

But many people don't know how to do that in order to bridge the gap between where they are and where they want to be. As a result, they end up feeling stuck in a status quo that isn't what they really want.  

But I believe that the permanent pain of staying stuck is far worse than the temporary pain of creating change. This is why I am so passionate about helping people like you design their life and work and learn how to create change and the right behaviours and habits to achieve specific results. 

My life's work is to help people create more meaningful and fulfilling lives, work, and businesses by design, because leaving it to chance is a hell of a gamble to take with your one and only life.  

Professional Background

I have spent over 30 years building deep knowledge and experience of what it really takes to create personal, professional, and organisational change.

My 30 years experience mean I can offer a unique blend of consultancy, coaching, training, and education in my programmes and courses to help people achieve the results that matter most to them.     

I have been running my business since 2001. Prior to starting my business, I spent 14 years in large corporate organisations, including Coca-Cola and Pepsi UK distributors. During my 14-year corporate career, my leadership roles included managing major change projects and leading and managing teams to improve performance, achieve goals and transform results.  

I qualified as a Professional Certified Coach in 2003 after graduating a two year Advanced Coach Training Programme accredited by the International Coach Federation. 

Personal background

Creating change to design my own ideal life, work, and business is something I have been doing since 2000. As dawn broke on 1st January 2000, my husband and I were sat on top of our favourite mountain. As we watched the sun rising on a new millennium we made a pact to create change to design our ideal life and work. 

Our pact stemmed from feeling unfulfilled with the status quo in our lives and corporate careers and the personal cost of conforming to the conventional definition of success. 

So started a journey of creating change in every area of our lives. We created our own definition of success based on our values, what would be fulfilling and meaningful and what mattered most to us. In 2001, we both left our corporate careers, retrained and launched new careers that gave us the freedom to live and work on our own terms.

We moved countries – twice! We moved from England to Ireland in 2006, and from Ireland to the West Coast of Canada in 2013. All part of our design life plans and philosophy. 18 years on, living and working by design has become an ongoing way of life.

To learn more about how to create change to design the results that matter most to you in your life, work, or business subscribe to my email list below. I will send you regular free resources. 

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