Helping you redefine success, create change, and design your next chapter
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Get from where you are to exactly where you want to be

Change in Action
A step-by-step process
Learn how to create change to achieve specific outcomes.

The Next Chapter
Design your life
Learn how to design your life and work on your own terms.

Outside of the Circle
Redefine success
Changing the status quo and creating a different kind of success.
Meet Ali Davies
Change Strategist and Founder of Outside of the Circle.
With over 30 years of experience in personal, professional, and organisational change, Ali created Change in Action. It is a system that teaches people how to navigate the logistical and human side of change to achieve the specific outcomes that matter most to them.
She is also the founder of Outside of the Circle - a global organisation dedicated to helping people change the status quo, redefine success, and design their next chapter to live and work on their own terms in a way that is fulfilling and meaningful to them.
Learn more
Success Stories

Hayley McKenzie
"Ali’s expert coaching on change strategies have helped me enormously as I grow my business. Her insight into the beliefs and behaviours we have, how they impact our actions, and how we can create new habits to change these, has allowed me to make a fundamental mindset shift and take bold action in my business. I would highly recommend her."

Claire Graham
"Having worked closely with Ali, I can only say everyone needs a mentor like her! I like practical solutions to real issues and Ali helped all who attended the program find theirs."

Samantha Jung-Fielding
"Ali is a very inspiring lady. I attribute my successful departure from corporate life and the creation of my own business to Ali’s expert coaching. Her own experiences from the business world ensure she is very in touch with the needs of her clients whilst her understanding of personal development techniques mean that she is also an expert guide for clients making changes in their private life.”