Change in Action


Create the freedom to live, work, and do business on your own terms in a way that feels fulfilling and meaningful to you. 



Achieve what matters most to you


If you want to change your life, work, or business in some way you are in the right place.

I specialise in teaching people how to simplify the change process so they can get unstuck and move forward with confidence to achieve what matters most to them in their life, work, or business. 

Step Outside of the Circle of the status quo. Redefine what success means to you. Create Change. Thrive. 

Get started by signing up to receive my weekly emails. I will send you practical strategies and resources you can implement straight away to get on the path of change and design the life you want to create for yourself.

Get started by getting my weekly emails with practical strategies to help you achieve what matters most to you.

Meet Ali 

Change Strategist and Founder of Outside of the Circle.

With over 30 years of experience in personal, professional, and organisational change, I specialise in the human side of change. I help people evolve into who they need and want to be to create change to achieve what matters most to them. 

In addition, I am the Founder of Outside of the Circle, an organisation specializing in helping people redefine success and design their next chapter based on what would feel fulfilling and meaningful to them.   

Outside of the Circle started over 20 years ago as a feeling. I felt unfulfilled with the status quo in my personal life and corporate career. So I created my own definition of success based on what mattered most to me and then set out to build every area of my life and work around that.  

I have been living, working, and doing business Outside of the Circle of the status quo ever since. 

I have been teaching my private clients the framework and process I created to change my life for over 20 years. It is now also available as an online program in my Outside of the Circle program and community.

Learn more about me and my work
Ali Davies

Outside of the Circle

A different approach to life, work, and business.


If you have followed the path to achieve success in conventional terms for years (maybe even decades) but it doesn't feel like it is what you want any more, it is time to redefine what success means to you. 

Outside of the Circle teaches you exactly how to create your own definition of success based on what matters most to you and build every area of your life, work, or business around that.

You will learn exactly how to create change to give yourself the freedom to live and work on your own terms in a way that is fulfilling and meaningful to you. 

Outside of the Circle is a philosophy, a program, a global community, and a movement. 

Learn more

Success Stories 

Samantha Jung-Fielding

"Ali is a very inspiring lady. I attribute my successful departure from corporate life and the creation of my own business to Ali’s expert coaching. Her own experiences from the business world ensure she is very in touch with the needs of her clients whilst her understanding of personal development techniques mean that she is also an expert guide for clients making changes in their private life.” 

Claire Graham

"Having worked closely with Ali, I can only say everyone needs a mentor like her!  I like practical solutions to real issues and Ali helped all who attended the program find theirs."

Hayley McKenzie

"Ali’s expert coaching on change strategies have helped me enormously as I grow my business. Her insight into the beliefs and behaviours we have, how they impact our actions, and how we can create new habits to change these, has allowed me to make a fundamental mindset shift and take bold action in my business. I would highly recommend her." 

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